AMARONE , TRA FASCINO, TRADIZIONE E FEROCE BUSINESS INTERNAZIONALE
FAKE / REAL TREASURE???????????????
RICERCA ED INCHIESTA PRESENTATA AI NAC DI PARMA
RESEARCH AND INQUEST PRESENTED TO THE ANTY FRAUD SQUAD OF PARMA
ILLEGAL AND CHEATING TRADE BY ITALIAN GIANT WINE PRODUCERS WITH THE SLEEPING PARTNERS FROM GOVERNEMENTS MONOPOLIES
COMMERCIO ILLEGALE E INGANNEVOLE PERPETRATO DA GIGANTI DELLE PRODUZIONE DEL VINO CON IL SILENZIO E PRERENNE SONNO DEI GOVERNI CHE HANNO IL MONOPOLIO DELL'ALCOL
ECCO LA MIA RICHERCA NEL VENETO
E LA STORIA DI UNA ASSOCIAZIONE DAI CONTESTI STRANI
FAMILY OF AMARONE OF ARTS , LE FAMIGLIE DELL'AMARONE D'ARTE
info@consorziovalpolicella.it dario@marcopolonews.it info@amaronefamilies.it info@tenutasantantonio.it info@speri.com brigaldara@valpolicella.it azagrventurinimassimino@tin.it Direzione del Presidente direzione@siquria.it direzione@consorziovalpolicella.it info@zenato.it masi@masi.it Marilisa Allegrini Franco Allegrini kundesenter@vinmonopolet.no sebastian.braun@systembolaget.se barbara.philip@bcldb.com arnt.egil.nordlien@vinmonopolet.no azagrventurinimassimino@tin.it tiliana@tiscalinet.it info@vininicolis.com Azienda Dal Forno Romano michele@dalfornoromano.it segreteria.confederazione@uiv.it segreteria.nencini@mit.gov.it segreteriasottosegretario.castiglione@mpaaf.gov.it Assessore Manzato
dearest every one
it has been a while since I have taken the decision to do something about preservation of the heritage and tradition of my veronese artisanal wine called Amarone
too long has passed since of the developpment of this so called Appassimento new Igt wine
From the small beginning of Sweden monopoly demanding it with a new ad hoc tender as a result of the famous word which describe the method used for making Amarone .
Today too many countries have acknowledged its term and have made use of it
Vintages on Ontario on its catalougue back April 2013 , gave plenty of notoriety callled the front cover The Art of drying.
First page icon picture of Arele ( wooden bamboo racks ) full of dried grapes , second page three Appassimento igt bottles of which Tommasi wa seen in the middle, Masi Grandarella on the side and another Appassionato igt ,third page , finally the Amarone , then as last the page Recioto della Valpolicella, the sweet red wine
Today every corner in the world where Monopoly is controlling alcohol ( Norway, Finland, Canada and Sweden ) as well as Danemark ,has this low profile Appassimento Igt
this is what Sicuria , Veronese controll board , has written to me with regards this Appassimento igt wines
Direzione - Siquria SpA 28 Ago
A
io
Gentile Signor Steccanella,
la situazione è questa:
la tipologia “APPASSIMENTO” ad oggi è di fatto illegale, in quanto non prevista dai disciplinari di produzione né dell’IGT Verona né dell’IGT Veneto.
Dear Mr. Steccanella,
the situation is this:
type "APPASSIMENTO " to date is in fact illegal, because is not permitted within the production rules nor dell'IGT Verona nor dell'IGT Veneto.
L’IGT Veneto, a differenza dell’IGT Verona, prevede in realtà la tipologia “passito”, la quale tuttavia ha dei limiti che i cosiddetti “appassimenti” non raggiungono quasi mai (in particolare il titolo alcolometrico).
Sulla scorta di queste valutazioni negli ultimi tempi si sono mosse le competenti Autorità per sequestrare il prodotto e sanzionare i produttori.
Attualmente si è costituito il Consorzio di tutela dell’Igt Verona, che ha proposto una revisione dell’attuale Disciplinare inserendo la tipologia “appassimento”, specificandone nel dettaglio le caratteristiche tecnico produttive. Ora tale proposta dovrà seguire l’iter istituzionale, vale a dire essere vagliata dalla Regione del Veneto, dal Ministero dell’agricoltura ed infine da Bruxelles.
Saranno questi Enti, anche raccogliendo e valutando le istanze e le eventuali opposizioni che arriveranno dal territorio, a decidere se tale tipologia possa avere la dignità per essere consacrata in un disciplinare di produzione, e dunque essere “legalizzata”.
this is the only reason that few Veronese producer such as Tommasi and Allegrini, after February 2014 ( 3 years since Appassimento was granted as winning tender ) decided either to declassify it as table wine or even change the name ( Allegrini is one of those and in Norway his popular Appassimento igt went to Bel Passo wording
so update it now , Appassimento Igt is NOT legal term and is linked to its better fame wine Amarone , therefore is not supposed to be sold as such
Siquira went futher to tell me that many wineries in Verona received inspections by the anty fraud squad , taking thousands of dozen of bottles of Appassimento and making it a search regarding what the wine is all about
they also tell me that in their opinion and inspection they made that out of all these Appassimento bottles ony 5% of grapes are going through the real drying process,in contraddiction to what every post and web site and label says ,which is that a min of 40% of grapes goes through and a min 2 months of drying process
This huge scam has made too many industries in the Veneto business too much easy cash and every monopoly too have chashed in lots of tax payer money considering the boom of such product
In BCLDB right now Appassimento is so popular that Campo Fiorin by Masi was described by a tag over the label with both wording : appassimento and ripasso ( this is a disgrase for an italian who loves his country and doeas know very well that the two processes have nothing in common if anything that they are linked to its famous Amarone - Ripasso supposed to be a second fermentation must with the skins and lees of Amarone on new VAlpolicella wine , yet Appassimento ,is a wine produced after the grapes have been left naturally to dry on racks ,then pressed ,then fermented ( so NO link whatsoever to Ripasso and reverse )
Some producers including Tommasi after the tender won by an industrial company deciced to make a good fast business and allowed its importer to present a web site called www.miniamarone.se
this web site was able to bring consumer to his Systembolaget wine bottle site then called Appassimento and every thing the swedish monopoly was displaying it, at the end the tec sheeet of his wine
Tommasi was called furiously by me,and few other of the family of Amarone assotiation as this was a clear disgrace. Tommasi closed the site one year later
Today Appassimento is well describerd by every blog and online news that is similar to Amaorne and that for cheap money one can buy good quality which can taste as good as an inexpensive Amarone
We now go to the Amarone business
I have heard Amarone families now have set apart from Consorzio ,they held the creme de la creme of best quality AMARONE ( THEY SAY)
Yet although in their manifesto they try to say that they are paladines by protecting the heritage and quality of their best Amarone , on the other side I am aware that is not so true
there is a piece here written by a distributor who was talking to Stefano Cesari ( Brigaldara winery and also vice president of Amarone Family of Arts )
in 2009
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Last week Stefano Cesari visited us and tasted us on his great Amarone fromBrigaldara.
After the tasting he was looking through our shelves and I noticed that he had taken an interest in an Amarone that I had tasted and loved.
The Wine is called the 2006 Alpha Zeta Amaone. If I taste a wine and I know that it is great but I know very little about it, I often just buy a case, put it on the shelves and see what happens to it. It also honestly helps me remember the wine. I knew nothing about the house, it was one of those proprietary wines, purchased grapes, non-descript but what was in the bottle was killer Amarone.
I told Stefano that the wine was awesome and he turned to me and smiled and he told me that he was going to let me in on something. The man behind this wine was a journalist and one of Amarone's royalty had taken a liking to him, Marilisa Allegrini.
Stefano told me that the top 12 family run Amaraone wineries including his and Allegrini have banded together to defend the quality in Amarone and collectively embody 2000 years of history in wine.
He also let me know that the Alpha Zeta Amarone was infact sourced from Allegrini. Now let me tell you Allegrini's Amarone is one of the finest made and sells for $80 to $100 a bottle. Alpha Zeta Amarone sells for $49.99 per bottle and at the price and from where it is sourced, this is a screaming buy. The journalist who started Alpha Zeta is in fact David Gleave MW (Master Of Wine) who has teamed up with leading New Zealand winemaker, Matt Thompson to make these wines. Matt won Wine Maker of the Year at the 2008 International Wine Challenge awards in London.
and now to see what the cheap Amarone is sold here in Italy including some member of this family of Amarone
to make all the end
from Feb 2013 the Ministry of Agricoltural politics have ruled finally that the authorisation of promoting every wine in Verona is made , doc and docg,was granted ONLY to the Consorzio Tutela Valpolicella doc and any name of Valpolicella DOC and DOCG such as Amarone is restricted by the Consorzio
this finally has put an end of who is responsable to use and promote Amarone and every other name of doc wine in Verona,making by fact Amarone Families and illegal trader
MINISTERO DELLE POLITICHE AGRICOLE ALIMENTARI E FORESTALI
DECRETO 25 gennaio 2013 Riconoscimento del Consorzio per la Tutela dei Vini Valpolicella e conferimento dell'incarico a svolgere le funzioni di tutela, promozione, valorizzazione, informazione del consumatore e cura generale degli interessi relativi alle DOCG Amarone della Valpolicella e Recioto della Valpolicella e alle DOC Valpolicella e Valpolicella ripasso. (13A00894) (GU Serie Generale n.32 del 7-2-2013)
con la dichiarazione fatta a riconoscimento da parte del Ministero delle politiche Agricole , con delibera del 7 Febbraio 2013, e riprendendo il decreto legge dell'Aprile 2010, no 61 all art 26, firmato dal Presidente della Repubblica e pubblicato sulla Gazzetta ufficiale, oggi Il Consorzio Tutela Valpolicella doc è il solo organo che ha i doveri e diritti di promuovere la denominazione doc della Valpolicella e tutti i nominativi a essa legati come l'Amarone della Valpolicella docg, il Valpolicella Superiore Ripasso doc e il Valpolicella doc oltre che al Recioto della Valpolicella doc, sono per questo motivo protetti
l'art 26 del decreto legge no 61 dell'Aprile 2010 vieta assolutamente l'uso di tali nomi ad altri fuori che chi è stato riconosciuto dal Ministero delle Politiche Agricole e tra l'altro se questo uso è stato fatto, ne da sanzione pecuniaria oltre che a bandire lo stesso uso del nome e quindi chiedere che sia tolto
Consorzio Tutela VAlpolicella doc has infact sent a law suit against Family of Amarone of Arts asking to withdraw the use of Amarone both from the manifesto, their logo and on every bottle label
So far Consorzio is awaiting a reply as well awaiting the court case to be brought to the attention of the authorities who work under the Ministry of Agricoltural politics ( NAC of PArma, Nucleo of Antifraud police squads )
one of the thing I find it distressing is the
press made by this family to be the best of everyone else
back in September this year Bertani has announced that since the vintage 2014 is too weak,they have decided NOT to produce their best icon Bertani Amarone. Consorzio has supported this announcing a lowerage of the yeld of dry grapes by at minimum 40%
same September Marislisa Allegrinin made a statement from Amarone Family web site that it was NOT fair to be so drastic basically and it needed to pass another month to see if the weather was holding up in support of grapes and possibly to be seen maturing enough to be eventually used for Amarone Grapes,She went also to underline that hill side vineyards were vocated especially for good quality grapes and in fact on her Facebook page by September 20th she posted beautiful grapes of her vineyards, especially Corvina and Corvinone
below attatched are pictures of her grapes posted on her fb page Allegrini Estate,but there is also some of mine taken by myself personally at Monti Garbi site , in Val di Mezzane ( oh by the way 350 meters asl ) same week,possibly September 22nd , the ones I took are from Campo dei Gigli single vineyards,property of Tenuta Sant'Antonio
you are welcome to make your opinion what you see,not myself,I am not a agronomo or a wine maker, nor a tecnichian, I only sell wine and promote my country
Every one of you may think, why do I go through so much hatetrage towards these people??
beside what happen to me personally,I think is time to say stop on everyone who says something on one side and do something else on another side.
We cannot see the Amarone business to be so much apart from everyone of us.
Too many people have a different say and when it comes to promote it or talking about it ,it arrives to you guys in so many different forms
I wonder why here in Italy there are too many streams of identities
Every one try to climb the money ladder, isnt that true????
I cannot see any longer too much money given to so many associations such as Amarone Families, from european funds and then used for their personal purpouses and to see that no equal business if offered to smaller wineries ,and in fact not been able to see any progress in terms of Amarone quality business
In 2012 and 2013 I have reports by SAQ ( Societè des Alcol Quebec ) Canada, that quality Amarone over 45 $ has lost up to 40 % of trade yet cheper Amarone has incresead
this prove to me that promoting business by small association can only see a gain in their business and NOT the entire brand
It is well proven that today in Scandinavia and also in Canada three of the Famlily of Amarone of Arts are well famous for their brand name and NOT for the fact that they have Amarone products in it
Every one of them , Allegrini, Masi and Tommasi, produce or bottle huge amounts of wines besides Amarone ,so every time a consumers see their name they buy it wether is an Amarone or a Ripasso,or a Prosecco or a very cheap Igt at 11,00 dollar or 99 SEK or 139 NOK ,or at 69 DKK
is the brand that counts
So for these reason I believe is NOT fair to allow traders such as the Family of Amarone of Arts to continue promoting their association linked to the Amarone wording, as only a little is used to promote the wine wereas 99% is used to increse their branding especially since they use european money ( tax payers money )
I have seen enough of disgrace to make this business ludricrous and to feel is now only in the hands of industrial people
no matter what they says is good enough to make money
Amarone d'Arte Manifesto
is the expression of a territory and a symbol of the Valpolicella and Veneto region.
It is an original wine with its own identity, thanks to its history, characteristics, indigenous grape varieties and production methods using dried grapes.
It is now threatened by overproduction, without regard for those areas which are most suitable for the production of Amarone, and using only the minimum production standards set out in the official regulations, with a consequent decrease in quality.
TOSANO, VERONA , HUGE DISCOUNT SUPERMARKET CHAIN
AMARONE CORTE GIARA 2010 BY ALLEGRINI € 19,20
TOMMASI AMARONE CLASSICO 2009 ( 75 CL ) € 25,90 ( 1,5 LITER ) IN WOODEN CASE € 49,00
MASI AMARONE COSTASERA 2010 € 27,00 ( VINTAGE NOT SURE )
It has recently been subjected to sales strategies from large scale distribution channels, above all, which squeeze prices and force producers to sacrifice quality.
AMARONE D’ARTE
is the product of specific know-how developed by historic and dedicated Amarone producers in the Valpolicella region with a solid tradition in winemaking.
Amarone d’Arte is produced with artisanal dedication, and requires: the exclusive use of the best positioned vineyards, superior viticultural techniques, precise bunch selection during harvesting, prolonged drying periods (appassimento) for the grapes, and ageing in high quality barrels.
Amarone d’Arte is a wine of great value. Its quality is recognized in both the price it commands and its prestigious image on international markets.
Amarone d’Arte is an ambassador of “Made in Italy” in the world, as its individuality is recognized in its high quality and unique characteristics.
AMARONE FAMILIES
are the guardians of tradition for this great wine, exploiting invaluable experience reaped over years of producing Amarone. They influence the success of Amarone on international markets with their commitment to quality and innovation and their presence on these markets.
Amarone Families adopt a rigid voluntary production code, guaranteeing high levels of quality and retaining the noble characteristics of the wine.
Amarone Families stick an exclusive and distinctive hologram on all bottles of their Amarone, making them more recognizable and guaranteeing the authenticity and high quality of the wine.
Allegrini, Begali, Brigaldara, Masi, Musella, Nicolis, Speri, Tedeschi, Tenuta Sant’Antonio, Tommasi, Venturini, Zenato.
Amarone d'Arte Manifesto
È vino originale per storia, caratteristiche organolettiche, varietà autoctone, tecnica produttiva attraverso l’appassimento delle uve.
È oggi minacciato dall’eccessiva produzione, che non tiene conto delle zone vocate e si adegua ai minimi dei parametri di legge con un conseguente abbassamento della soglia qualitativa.
È oggi minacciato da azioni commerciali che rispondono spesso a logiche di basso prezzo, in canali distributivi di massa.
TOSANO, VERONA , HUGE DISCOUNT SUPERMARKET CHAIN
AMARONE CORTE GIARA 2010 BY ALLEGRINI € 19,20
TOMMASI AMARONE CLASSICO 2009 ( 75 CL ) € 25,90 ( 1,5LITER ) IN WOODEN CASE € 49,00
MASI AMARONE COSTASERA 2010 € 27,00 ( VINTAGE NOT SURE )
L’AMARONE D’ARTE
è frutto delle conoscenze e del saper fare di produttori storici e dedicati, con solida tradizione e radicamento sul territorio.
L’Amarone d’Arte è prodotto con sensibilità artigianale e implica: scelta di vigneti altamente vocati, viticoltura di qualità, accurata selezione delle uve, lungo appassimento e adeguato invecchiamento in nobili legni.
L’Amarone d’Arte è prezioso e le sue qualità vanno riconosciute con il giusto prezzo e preservandone il prestigio nella commercializzazione internazionale.
L’Amarone d’Arte è messaggero del made in Italy nel mondo, dove è riconosciuto quale vino unico per qualità, identità e originalità.
LE FAMIGLIE DELL’AMARONE D’ARTE
custodiscono la tradizione di questo grande vino, mettendo a frutto il loro patrimonio di saperi consolidati nel tempo, e ne determinano il successo con l’impegno nella qualità e nell’innovazione e con la testimonianza sui mercati.
Le Famiglie dell’Amarone d’Arte adottano un rigido regolamento volontario per mantenere elevate le nobili caratteristiche del prodotto.
Le Famiglie dell’Amarone d’Arte appongono un ologramma esclusivo e distintivo su tutte le loro bottiglie di Amarone, per renderle riconoscibili e garantirne l’autenticità e l’alta qualità.
Allegrini, Begali, Brigaldara, Masi, Musella, Nicolis, Speri, Tedeschi, Tenuta Sant’Antonio, Tommasi, Venturini, Zenato.
le famiglie Allegrini, Begali, Brigaldara, Masi, Musella, Speri, Tedeschi, Tenuta Sant'Agostino ??? , Tommasi, Venturini e Zenato
http://www.amaronefamilies.it/comunicati/CS_Amarone_Andamento%20vendemmia_20ottobre14.pdf
FAMIGLIE DELL’AMARONE: “BUONA LA VENDEMMIA 2014”
Verona, 20 ottobre 2014 – «A dispetto di profezie negative, peraltro formulate senza
valutare l’andamento climatico, fra settembre ed ottobre le uve destinate all’appassimento
per la produzione di Amarone e Recioto promettono vini di buona qualità». A dirlo è
Marilisa Allegrini, presidente de “Le Famiglie dell’Amarone d’Arte”, l’associazione che
riunisce undici storiche aziende veronesi, con 2,5 milioni di bottiglie di Amarone
d’eccellenza l’anno per un fatturato globale di 160 milioni di euro, l’80% conseguito presso
i mercati esteri.
Secondo Allegrini «dopo un’estate particolarmente complessa in Valpolicella, come in
molte altre aree viticole italiane, la fase vendemmiale si è invece svolta in condizioni
favorevoli, consentendo una raccolta certamente minore rispetto gli anni scorsi, ma di
evidente e generale soddisfazione. Ciò è vero soprattutto per i vigneti di media e alta
collina dove, se sorretto dall’intervento umano, severo e costante, il suolo calcareo
fornisce un ottimo drenaggio assicurando alle viti il necessario equilibrio. La brezza
costante garantisce poi uno stato sanitario migliore rispetto a quello della pianura».
«Le Famiglie, autodisciplinatesi attraverso un codice molto rigoroso a garanzia della
propria storia e della propria operatività», ha precisato, «e tengono a ricordare che le uve
per l’Amarone sono caratterizzate dal processo di appassimento che le trasformerà, dopo
un lungo, affascinante ed inimitabile percorso, in vini di comune denominatore, ma assai
diversi in rapporto all’annata, stile ed identità dei singoli produttori. All’opposto dei prodotti
industriali standardizzati, il vino muta e risponde alle stagioni e noi dobbiamo lavorare in
armonia con la natura, non contro di essa».
«Il viticoltore», ha aggiunto, «non può cambiare o controllare il clima perché siamo tutti
sotto lo stesso cielo; ma può usare tutta la sua antica esperienza. Noi Famiglie diciamo la
sua antica arte e le nuove conoscenze per raccogliere i risultati migliori. È quello che
abbiamo cercato di fare, contro ogni pessimismo e qualche disinformazione. Sarà un Buon
Amarone quello segnato dal millesimo 2014», ha concluso la presidente de “Le Famiglie
dell’Amarone d’Arte”. -
Amarone Families - Via Saval, 21/c - 37124 Verona – tel. +39 045 8303264 - fax - info@amaronefamilies.it
Dario de Marchi – Piazza di Pietra, 44 - 00186 Roma - - – dario@marcopolonews.it
Verona, October 20, 2014 - "In spite of negative prophecies, however, made no
assess the climate, between September and October the Grapes intended
for the production of Amarone and Recioto wines promise of good quality. "To say it is
Marilisa Allegrini, president of "The Amarone Families", the association
of eleven historic Verona companies, with 2.5 million bottles of Amarone
excellent year for a total turnover of 160 million euro, 80% achieved at
foreign markets.
According Allegrini 'after a summer particularly complex in Valpolicella, as in
many other Italian wine-growing areas, the harvest stage was instead held in conditions
favorable, allowing a collection certainly lower than in previous years, but
obvious and general satisfaction. This is especially true for the vineyards of medium and high
hill where, if supported by human intervention, severe and constant, the calcareous soil
provides an excellent drainage to the screws securing the necessary balance. the breeze
Constant then guarantees a higher health status than that of the plain. "
"Families, autodisciplinatesi through a very strict code to guarantee
its history and its operations, "he explained," and keep in mind that the grapes
for Amarone are characterized by the drying process that will transform them, after
a long, fascinating and inimitable way, in wines of common denominator, but rather
different in relation to the vintage, style and identity of individual producers. Conversely products
industrial standardized, the wine changes and responds to the seasons and we have to work in
harmony with nature, not against it. "
"The grower," he added, "can not change or control the weather because we are all
under the same sky; but it can use all his former experience. We say the Families
its ancient art and new knowledge to reap the best results. That's what
we tried to do, against all pessimism and some misinformation. It will be a good
Amarone that marked the last two digits in 2014, "concluded the president of" The Families
Amarone ". -
http://www.amaronefamilies.it/comunicati/CS-del-9-aprile-2013-EN.pdf
WINE: MARILISA ALLEGRINI SUCCEEDS SANDRO
BOSCAINI AS HEAD OF AMARONE FAMILIES.
ALLEGRINI: HOMOGENISATION A THREAT TO
AMARONE, URGES MEETING WITH PRODUCTION CHAIN
(Verona, April 4th, 2013). Changing of the guard at the helm of the
Amarone Families association. Marlisa Allegrini is taking over from
Sandro Boscaini at the end of his term of office. The change at the
top was made official late yesterday during the Shareholders’
General Meeting. Stefano Cesari remains vice chairman of the
organisation, created in 2009 to defend the identity of the symbolic
product of Valpolicella, joined by Sabrina Tedeschi. The chairman
may have changed but not the views within the association, as
was clear yesterday at the meeting. The departing chairman,
Sandro Boscaini (Masi Agricola), remarked: “Everything seems to
be going well for Amarone, but the traditional producers are
worried. With the gradual increase in quantity, there is also a
debasing of the price and positioning. The Amarone Families
became aware of this back in 2009 when they held a meeting to
demand respect for the flagship product of the Veneto and to
sound the alarm.
“I have been honoured to be the chairman of this group and to
have raised the problem of the identity and respect for Amarone
and, at the same time, made this authentic expression of the
traditional territory of Valpolicella known throughout the world. As
is proper, I now make way for my successor and leave an
association in which committed producers, believe in, protect and
promote their product as the value and driving force of our wine
production."
The Association’s new chairperson, Marilisa Allegrini, the owner of
the company of the same name, said: “It is an honour for me to take the helm of the Amarone Families. I hope that my term in
office, in continuation of the work done by my predecessor,
Sandro Boscaini, whom I thank, will strengthen and enhance the
role played by our association. If Valpolicella has, in recent years,
reached the top in international wine production with its wines and,
in particular, with Amarone, it is due to the commitment and
intelligence of many, different producers, united together as the
Amarone Families, with its tenets of excellence.
“Alongside the successes,” continued Marilisa Allegrini, “certain
difficulties and contradictions have arisen that we make no
attempt to hide. Among these is the risk that Amarone, the wine
produced on estates in hilly land that is perfect for vines, through
an implausible expectation of easy profits, will undergo a
damaging homogenisation that will compromise the quality. In
order to defend Amarone, a shared asset of Valpolicella and the
world of Italian wine, it is necessary to hold a round table with all
the players in wine production, counting on a spirit of total
availability, making very clear the urgent need for quick,
unambiguous decisions. Finally, I would like to recall that one of
the initiatives undertaken by the Families, which I like to consider
a "gift" to the city of Verona, was the purchase of the historic
tavern, La Bottega Del Vino, a very rare example of a collective
effort to safeguard the heritage, above all, the historic and cultural
legacy.
“It would be wonderful,” concluded the association’s new
chairperson, "if, from those beginnings, wine cultivators, the
catering sector in Verona and the hotel trade all came together
discuss how to relaunch the reputation for being a welcoming city
that knows how to scale the heights.”
Amarone Families brings together 12 historic companies of
Valpolicella (Allegrini, Begali, Brigaldara, Masi Agricola, Musella,
Nicolis, Speri, Tedeschi, Tenuta Sant'Antonio, Tommasi,
Venturini, Zenato.) that together represent an important slice of
the GDP of the wine production sector, with an overall turnover of
37 million euros, 81% of which is for export. Among the main outlets are, in order of importance, the markets of Canada,
Switzerland, the United States, Sweden and Germany.
Us Famiglie dell’Amarone d’Arte: interCOM
Benny Lonardi ( –
direzione@agenziaintercom.it)
here a page on Amarone Families events by 2013 ND 2014
these events are all supported by help of euuropean money , of which sometimes are set by 80 % no refund at all
in both US and Canada markets , we have not seen an increase of numbers of bottles sales of quality AMARONE , possibly the contrary , in California for instance lots of cheap Amarone by $ 16 to $ 19 a bottle on the shelves
yet here below what an association can do using everyone's money instead
millions of tax payers money used for their interest ONLY
Events
Gala Dinner Main Event
Saturday, October 25th, 2014
7pm-10pm Hilton Hotel International Ballroom
Wines provided by the "Amarone Families"
Approximately1.100 guests
Co-Hosts:
Maria Bartiromo, Fox News Anchor
Joe Piscopo, TV Anchor; Entertainer; Radio Host
Speakers:
Claudio Bisognero,Italian Ambassador in the USA
Roberto Maroni, Governor of Regione Lombardia
Federica Guidi, Minister of Economic Development
John Turturro, Actor and Director
Susan Molinari, Google Vice President
Amarone Families in Washington DC
Saturday October 25th, 2014
39th anniversary Gala Niaf,National Italian American Foundation
Annual Wine Tasting 3pm-4.30pm Hilton Hotel Jefferson Room Wines provided by the "Amarone Families"
Speakers:
Brian Freedman, wine journalist and blogger
Christianne Sargeant (Monsieur Touton, Tommasi distributor in Washington DC, MD and VA, representing Tommasi)
Goran Sevic (Vino et Spiritus, Musella importer, representing Musella)
Roberta Perillo (US brand Ambassador, representing Tedeschi)
Patrizia Marin (Chairman Marco Polo Experience)
Approximately 90-100 guests
Amarone Families in Verona
Verona, September 15th, 2014
Verona University (Room G. Zanotto, Viale dell'Università 4, Verona)
Proclamation ceremony of 180 PHDs. Buffet reception immediately after the ceremony, an occasion to pair food with Amarone Families' wines.
AMARONE FAMILIES in New York
New York, February 3rd, 2014
Metropolitan Pavilion di New York (124 West 19th Street, New York, USA)
1:30pm Seminar and guided tasting “Amarone, the velvet underground: treasures to be shared”
speaker: Jan D’Agata
AMARONE FAMILIES China 2014
Chengdu, March 25-28th 2014
Kempinski Hotel (Ren Min Nan Road 42, Chengdu, Cina, 610041)
Seminar and guided tasting and walk-around tasting
AMARONE FAMILIES CANADA 2013
TORONTO, September 30
Art Gallery Of Ontario – Musée des Beaux-Arts del’Ontario
317 Dundas Street West, Toronto, Ontario, Canada M5T1G4
5:30pm – 9:30pm
Walk-around tasting exclusively for trade
6:30pm – 9:30pm
Walk around tasting for consumers
Download the program
AMARONE FAMILIES USA TOUR 2013
WASHINGTON DC, October 1
Embassy of Italy in Washington DC
3000 Whitehaven Street, N.W.- Washington, DC 20008
12:00pm - 1:30pm
Guided Vertical tasting of select Amarone vintages with Geralyn Brostrom, CWE
1:30pm - 2:00pm
Buffet Lunch
2:00pm - 5:00pm
Walk-around Tasting
BOSTON, October 2
Consulate General of Italy in Boston
600 Atlantic Avenue 17th floor, Boston, MA 02210-2206
2:00pm - 5:00pm
Walk-Around Tasting
Evening
Wine Maker dinners organized by the importers of each winery
BOSTON, October 3
Boston Symphony Hall, Cabot-Cahners Room (2nd Floor)
301 Massachusetts Ave, Boston, MA 02115
11:00am - 12:30pm
Guided Vertical tasting of select Amarone vintages with Bill Nesto, MW
Buffet Lunch to follow
Download the program
Switzerland - St.Moritz, January 22nd
Weingala Famiglie dell’Amarone d’Arte
Organized by Kontext, Stefan Keller & Partner
Hotel Waldhaus AG
Via da Fex 3
7514 Sils Maria
4-6:30 pm
Workshop. Ticket: 25 CHF - Last entrance at 6 o ‘clock pm.
16:30pm
Wine seminar "The Amarone - new and vintage" by Stefan Keller - Ticket: 25 CHF
19:30pm
Gale dinner. Kurt Röösli, chef of Hotel Waldhaus, will cook a special menu paired with Amarone. Ticket: 120 CHF
For further information, pls contact:
mail@waldhaus-sils.ch
tel
Download the program
New York City -Tuesday - October 2, 2012
The New York Public Library
Fifth Avenue and 42nd Street
New York, NY, 10018 - 2788
Edna Barnes Salomon Room
11.00am - 1.00pm
Seminar/Guided Tasting
Speakers: Gloria Maroti Franzee, Director of Video & Education, Wine Spectator + Amarone Producers
Topic: Amarone, The Gentle Giant Awakens 1988 – 2008: Twenty years of Amarone
2.00pm - 5.00pm
Walk-around tasting open to key trade and press
Calgary, Thursday - October 4, 2012
Theatre Junction Grand - Flanagan Theatre
608 1st Street SW
Calgary, AB T2P 1M6
www.theatrejunction.com
12.30pm - 1.30pm
Walk-around tasting open to media and industry opinion leaders
1.30pm - 4.30pm
Walk-around tasting open to trade
Willow Park Wines & Spirits
Main Store & Corporate Office
10801 Bonaventure Dr SE
Calgary, Alberta T2J 6Z8
www.willowpark.net
7pm - 9pm
Walk-around tasting open to Willow Park customers
New York City -Tuesday - October 2, 2012
The New York Public Library
Fifth Avenue and 42nd Street
New York, NY, 10018 - 2788
Edna Barnes Salomon Room
11.00am - 1.00pm
Seminar/Guided Tasting
Speakers: Gloria Maroti Franzee, Director of Video & Education, Wine Spectator + Amarone Producers
Topic: Amarone, The Gentle Giant Awakens 1988 – 2008: Twenty years of Amarone
2.00pm - 5.00pm
Walk-around tasting open to key trade and press
Zurich, September 24th
Baur au Lac
Talstrasse 1 - Zurich
2.30 pm Presentation of Amarone Families producers and welcome speech by Sandro Boscaini, President
2.30pm - 4pm Seminar and guided tasting - Speaker: Jens Priewe
4pm - 8pm Walk-around tasting for trade: journalists, restaurants, ho.re.ca., sommeliers, liquor stores etc.
Berlin - Monday, May 7th 2012
Adlon Hotel
Unten den Linden,77
10117 Berlino
2pm Presentation of Amarone Families producers and welcome speech by Sandro Boscaini, President
2pm - 3pm Seminar and guided tasting (Sala Akademieraum I) - Speaker: Jens Priewe
3pm - 7pm Walk-around tasting for trade: journalists, restaurants, ho.re.ca., sommeliers, liquor stores etc. (Sala Akademieraum II & III)
1980, 1990 and 2000: ”Thirty years of art Amarone”
Twelve Amarone Families celebrate the myth of Valpolicella with an historic tasting at Vinitaly
Tuesday, 27th March, 2012 - 10:30am
Vinitaly, Argento Hall, Palaexpo, entrance A2 (level-1)
Art Amarone 1980, 1990 and 2000 vintages are ready to glitter in glasses at the coming Vinitaly, with a tasting event celebrating the legendary wine from Valpolicella (27 March, Argento Hall at 10.30).
Twelve selected vintages representing thirty years of tradition and quality for this great red, just like the twelve Amarone families in the forefront of the history of an area and its icon wine: Allegrini, Begali, Brigaldara, Masi Agricola, Musella, Nicolis, Speri, Tedeschi, Tenuta Sant'Antonio, Tommasi, Venturini, Zenato.
Don’t miss the opportunity to taste those wonderful Amarone:
1983 - Speri, Amarone della Valpolicella Doc Classico Vigneto Monte Sant’Urbano 1983
1986 - Brigaldara, Amarone della Valpolicella Classico DOC Recioto 1986
1988 - Masi, Vaio Armaron Amarone Classico 1988 Serego Alighieri
1990 - Allegrini, Amarone Allegrini 1990
1995 - Tenuta Sant'Antonio, Amarone della Valpolicella DOC Campo dei Gigli 1995
1996 - Tedeschi, Capitel Monte Olmi Amarone della Valpolicella DOC Classico 1996
1997 - Tommasi, Tommasi Amarone della Valpolicella Classico doc, 1997
1998 - Zenato, Amarone della Valpolicella Doc Classico Riserva Sergio Zenato 1998
2000 - Nicolis, Amarone Ambrosan 2000
2001 - Venturini, Amarone della Valpolicella DOC/DOP Classico 2001
2004 - Begali, Amarone Classico Monte Cà Bianca 2004
2007 - Musella, Amarone della Valpolicella Riserva 2007
For further information, please contact Le Famiglie dell’Amarone d’Arte, mail: g.zullo@iem.it
New York - Tuesday, october 4th 2011
Hotel Gansevoort Park Avenue
420 Park Avenue South
New York, NY 10016
11am - 5pm Walk around tasting and Seminar, open to trade representative
Vancouver - Thursday, october 6th 2011
Terminal City Club
837 West Hastings Street
Vancouver, British Columbia V6C 1B6
www.tcclub.com
10am - 5pm Walk around tasting and Seminar, open to trade representatives
7pm Gala Dinner Rosewood Hotel Georgia
www.rosewoodhotelgeorgia.com
For the second year running Amarone Families have joined with Air Dolomiti to promote their wines to business travellers. Over 4 days the wines of the Amarone Family member wineries will be available for passengers in transit at the Spazio Italia lounge in Munich Airport.
To accompany this promotion, the Manifesto of the Amarone Families outlining the group's objectives will be published in the in-flight magazine.
The wines will be displayed as follows:
Thursday 19 May:
MASI - SPERI - NICOLIS
Friday 20 May:
TOMMASI - TEDESCHI - VENTURINI
Thursday 26 May:
ALLEGRINI - MUSELLA - BEGALI
Friday 27 May:
ZENATO - BRIGALDARA - TENUTA S.ANTONIO
Allegrini, Belpasso, Rosso del Veronese, IGP, dry, red, (Bag in Box), 3L
Allegrini, Belpasso, Rosso del Veronese, IGP, dry, red, ...
To the Cuvée from Corvina, Corvinone, Rondinella, Cabernet Sauvignon and Merlot a wine is added whose grapes lost by drying 30% of their weight have and...
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Masi, Nectar Costasera, Amarone della Valpolicella Classico, DOCG, dry, red, 0,75 L
Masi, Nectar Costasera, Amarone della Valpolicella Class...
Nectar Costasera: The hillside slopes (coste), facing the sunset (a sera), benefit from the reflections of the light and the mild climate of Lake Garda. This is whe...
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http://www.weinland-shop.de/de/storebelpasso-rosso.aspx?catreferrer=10773
Am Gaumen sehr komplex mit delikaten Noten von reifen Beeren.
Saftige Aromen von reifen Beeren und Kirschen, dazu würzige Noten von Nelken und ein Hauch von Veilchen, Bittermandeln und Schokolade.
Passt hervorragend zu dunklem Fleisch, Pizza
Jahrgang 2011
Land Italien
Anbaugebiet Italien - Venetien
Weingut Italien - Allegrini
Traube Cuvee
Geschmack trocken
Güteklasse Italien - VDT
Zuckergehalt 7 g/L
Alkoholgehalt 14 %
Tannine 4 g/L
Säuregehalt 5,6 g/L
Lagerfähigkeit 4 Jahre
Trinktemperatur 12-18 °C
Farbe rot
Bestellnummer95383
Allegrini - Belpasso Rosso 2011
Allegrini - Belpasso Rosso 2011
Marke : Allegrini
Verfügbarkeit: Sofort lieferbar
Am Gaumen sehr komplex mit delikaten Noten von reifen Beeren. Saftige Aromen von reifen Beeren und Kirschen, dazu würzige Noten von Nelke...
Versandkosten: 12 €
8,49 €
Details
ALPHA ZETA SRL di VILLAFRANCA DI VERONA
ALPHA ZETA SRL di VILLAFRANCA DI VERONA
Tutta la Informazione di ALPHA ZETA SRL di VILLAFRANCA DI VERONA (VERONA). Telefono, indirizzo, vendite, impiegati, società equilibrio, ultime notizie su...
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ALPHA ZETA SRL
Company Information
Via Monte Baldo 10
Villafranca Di Verona, Verona, 37069 Italy
null
http://www.libertywine.co.uk/
David Gleave MW
also a wine jusge - consultant at Decanter World Wine Award in London and owner of Alpha Zeta
Alpha Zeta
Alpha Zeta
Alpha Zeta is a manufacturer in Italy. Their recent shipment to Creamwine Co in the USA contained 488KG of Wines
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ALPHA ZETA
VIA MONTE BALDO 10 VILLAFRANCA DI VERON, 37069 IT
http://www.contini.com/wp-content/uploads/2014/04/CR_wines_SEPT14new.pdf
207. VALPOLICELLA RIPASSO SUPERIORE 2012 ALPHA ZETA, FUMANE, VENETO
DOC (13.5%)
This is a full bodied red that won a gold medal at this year’s International Wine Challenge. It offers vibrant cherry
and plum fruit with a concentration of dark chocolate on the mid palate and a rather impressive full on finish
owing to the portion of dried grapes used in the winemaking process.
125ML GLASS £6.50 / 175ML GLASS £8.25 / 75CL £33.00
Valpolicella Superiore Ripasso DOC
Alpha Zeta, Veneto
Type: Red
SRP: $19.00
CSPC: 722887
Alpha Zeta S.r.l.
Su questa pagina troverà i dati più importanti relativi alla società Alpha Zeta S.r.l. con sede a Villafranca di Verona, come l'indirizzo, le persone di riferimento e i dati di contatto, oltre all'indirizzo e-mail e alla home page.
NOME AZIENDA:
Alpha Zeta S.r.l.
NascondiPOSIZIONE INDIRIZZO
INDIRIZZO:
Via Monte Baldo, 10
CITTÀ:
Villafranca di Verona
CAP:
37069
PROVINCIA:
Verona
REGIONE:
Veneto
vino e bevande distillate
NascondiREFERENTE
NOME DI CONTATTO:
David Charles Gleave
CONTATTO RUOLO:
Presidente
Price History: Alpha Zeta A, Amarone della Valpolicella DOCG, Italy
Price History: Alpha Zeta A, Amarone della Valpolicella ...
Wine information and price history for Alpha Zeta A, Amarone della Valpolicella DOCG, Italy.
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Wine Notes
Winemaker: Matt Thompson in association with David Gleave MW.
This wine has won many prizes: the 2010 vintage was awarded Silver from the International Wine Challenge; the 2009 vintage was awarded Silver from the Decanter World Wine Awards; and the 2003 vintage was awarded Silver from the International Wine Challenge.
Only one critic has tasted this Amarone della Valpolicella wine so far.
This is one of the most popular wines from the region (with Wine-Searcher users). There has been a lowering of demand in the past year.
This is more affordable than many Amarone della Valpolicella wines. The price has been stable over the past year.
Widely available in Europe. At the start of this month an assortment of vintages between 2003 and 2011 were available.
Average Price €35 (EUR)
(Approx, ex-tax, all vintages)
ALPHA ZETA / MATT THOMSON
New Zealander Matt Thomson began his winemaking career in the late 1980s after graduating from the University of Otago. Since 1992 he has been building a reputation as a premium producer of Marlborough sauvignon blanc, but for almost just as long he has also acted as a consultant at wineries in France and Italy.
In 1999, he decided to realise his ambition of creating a range of modern, good quality wine from vines in the beautiful hillsides surrounding the city of Verona, and the Alpha Zeta brand was born.
Many brands from this area of the north-eastern Veneto region buy their grapes in bulk from a range of sources, but Matt knew that he could have better control over quality and vineyard practice if he instead chose to work with a select handful of growers. He now works with just two co-operatives whose vineyards cover 1,900 hectares in theValpantena Valley to the north of Verona. The star grapes for Matt's wines are pinot grigio and the cherry-scentedcorvina variety.
Cool breezes sweep the valley from the foothills of the Dolomites, moderating the temperature and helping the grapes to ripen at a slow and steady pace. This means that harvesting grapeslater - something Matt ensures the growers do - helps the fruitto reach itsideal ripeness. The poor, chalky soil also means the roots dig deeper for moisture, putting the vines under stress and increasing the grapes' concentration, andthe Alpha Zeta growers restrict yields to enhance this flavour intensity even further.
In the winery, grapes undergo cool fermentation in order to retain their fruity aromas. Matt's skill at realising the huge potential of Veronese wines made him the obvious choice for The Society's Pinot Grigio, which comes from a single vineyard for added precision of flavour.
Grower profile: updated 22/10/2013
Alpha Zeta
Veneto
Alpha Zeta’s innovative value driven Veneto wines come from a collaboration involving the winemaking consultant Matt Thompson, Canadian Master of Wine and Decanter contributor David Gleave and an eager cooperative manager, Gaetano Tobin, who oversees several growers who have fantastic vineyard plots in Monteforte and Valpantena. Gaetano is a longtime acquaintance of David Gleave’s. David and Matt proposed a collaboration that would pay a higher amount for grapes from low yields of fruit resulting from very specific progressive vineyard practices. The quality of the fruit is very high and all vines are planted out with a high density of vines per hectare. These vineyard plots have perfect exposure located away from the plains and are situated on a higher range of rolling hills.
Vendemmia International Wines | Our Wines | Wineries | Alpha Zeta
Vendemmia International Wines | Our Wines | Wineries | ...
Alpha Zeta’s innovative value driven Veneto wines come from a collaboration involving the winemaking consultant Matt Thompson, Canadian Master of Wine a...
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Azienda Agricola Brigaldara - Uve Amarone, no delle Famiglie a ridurre la resa
Azienda Agricola Brigaldara - Uve Amarone, no delle Fami...
La riduzione generalizzata e indiscriminata della resa per ettaro da 50 a 45 quintali ...
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Uve Amarone, no delle Famiglie a ridurre la resa
Cesari : Va privilegiata la collina
Brigaldara,
La riduzione generalizzata e indiscriminata della resa per ettaro da 50 a 45 quintali per ettaro annunciata dal Consorzio di Tutela della Valpolicella, come rimedio alla sovrapproduzione di Amarone, non può considerarsi uno strumento efficace per riequilibrare la distorsione tra domanda e offerta degli ultimi anni. Lo affermano in una nota le Famiglie dell'Amarone d'Arte: Allegrini, Begali, Brigaldara, Masi, Musella, Nicolis, Speri, Tedeschi, Tenuta Sant'Antonio, Tommasi, Venturini e Zenato. Il riposizionamento, per qualità e prezzo, del brand Amarone, si legge nella nota, soprattutto sui mercati internazionali, impone l'applicazione di parametri produttivi diversificati in base alla vocazionalità del terroir; un valore ormai sacrificato dalla sovrapproduzione. «Dal 2003 al 2011 siamo passati da 5.719 ettari vitati, di cui 2.917 nella zona classica e 2.802 nell'area doc, a 7.247 ettari di cui 3.291 nella classica e 3.966 nella zona allargata.
Questo ha comportato un'inversione produttiva che vede prevalere la zona allargata, dominata dalle cantine sociali» afferma Stefano Cesari, Brigaldara,????? vicepresidente delle Famiglie, «rispetto a quella classica originaria dell'Amarone. Infatti allo stato attuale la resa della zona doc supera quella della classica di ben 10 punti percentuali: 55% (era al 49% nel 2003) contro il 45% (51% nel 2003)». «Non si tratta di separare la zona classica da quella allargata», precisa Cesari, «ma di distinguere tra vigneti più o meno vocati alla produzione di Amarone. ????
LA ZONA ALLARGATA,HA COLLINA FINO A 450 METRI SLM
SARTORI, CANTINA DI NEGRAR ,MASI, ALLEGRINI, TOMMASI, ZENATO, ( SOCIETA' AGRICOLE E CANTINE SOCIALI NONCHE' IMBOTTIGLIATORI NELLA ZONA CLASSICA
Ridurre trasversalmente e indistintamente la cernita significa incentivare, o comunque non contrastare, il fenomeno sovrapproduttivo che si è verificato a partire dal 2005/2006 che ci ha portato a oltre 13 milioni di bottiglie di Amarone. Oltre al fatto», sottolinea il vicepresidente delle Famiglie, «che il criterio unitario di riduzione della resa da 50 a 45 quintali non tiene conto della diversa incidenza dei costi produttivi tra collina e pianura». Per le Famiglie dell'Amarone, quindi, la doverosa politica di disincentivazione quantitativa deve essere calcolata e valutata, innanzitutto, in base al pregio del vino simbolo della Valpolicella che merita un riposizionamento di qualità e di prezzo. «Per fare questo», sostiene Cesari nella nota «proponiamo una strategia di contenimento del volume in base al terroir produttivo, che privilegi la collina con un aumento dal 50 al 60% delle rese di uva da Amarone, e penalizzi pedecollina e pianura con rese portate rispettivamente al 40 e al 25%».
http://www.larena.it/stories/Home/375252_tradito_dal_mercato_fa_lo_sciopero_della_fame/
Nel cuore di San Bonifacio un uomo vive da tre giorni nel suo negozio: non si lava, non mangia, si limita a bere. Uno sciopero della fame vero e proprio che ha scelto come via per gridare il suo no all'indifferenza. «Non voglio morire», dice, «ma voglio vedere quanto passerà prima che qualcuno entri e mi chieda cosa succede, mi chieda come sto e mi stia ad ascoltare». Si chiama Aldo Steccanella, ha 53 anni e più di metà li ha passati in giro per il mondo a fare l'export manager nel settore vinicolo. Parla tre lingue, ha fatto sviluppare più di qualche azienda e qualche anno fa ha deciso di aprire, in via Camporosolo, l'enoteca «Non solo vino & co». Qualche problema personale da un lato, rapporti di lavoro chiusi con le carte bollate dall'altro, tempi lunghi della giustizia civile, costi di difesa legale impegnativi e quella scelta di investire sull'eccellenza che non funziona. Steccanella l'ha visto in giro per il mondo come stanno le cose: «Si parla tanto di qualità, di terroir, di storia, di territorio, di cultura: la verità è che il vino costa meno all'estero che in Italia, che se voglio bere bene a casa mia è proibitivo mentre all'estero si svende». Il quadro internazionale è la fotocopia di quel che vede accadere in enoteca: da qui la decisione di dire «basta e di cominciare questo sciopero della fame, che definisce «rappresaglia contro il sistema». Chiudere tutto, sparire dalla circolazione svendendo. «Pensi, ieri ho fatto 200 euro di incasso per cavolate, mica per bottiglie. Gente mai vista prima, attirata dai cartelli che annunciano gli sconti: entrano, commentano a voce alta la qualità e il pregio dei prodotti, e poi comprano i cestini che offro ad un euro. Nessuno legge i cartelli con su scritte le ragioni della mia protesta». Fa parlare i numeri, Steccanella: «Guardiamo il Quebec. Il monopolio assegna tre scaffali al Veneto (e trovi Valpolicella di basso prezzo, Pinot grigio, Ripasso e tanto, tanto Amarone), Toscana uno scaffale, Piemonte uno scaffale e il resto è mescolato». Non basta: «Andiamo in Svezia: anche qui c'è il monopolio, anche qui divorano Amarone e Ripasso, ma chiedono prezzi bassi e gli scaffali sono strapieni e si battaglia sui prezzi». Parla di «panorama triste e vergognoso» rispetto all'export dei vini italiani, «ancora di più è così per i veneti, e per i veronesi è pure peggio». E' avvilito Steccanella «per il forte calo del prezzo base richiesto dai paesi consumatori». Nei Paesi nordici vincono le coop di imbottigliatori in grado di offrire vini a prezzi scorretti e sleali. Non è tutto nero, però, le eccezioni, a suo dire ci sono eccome: «Sandro De Bruno, il cui Soave superiore docg Monte San Pietro 2008 qualcuno in Svezia paragona, se non addirittura mette davanti, a molti blasonati Mersault della Borgogna. Poi ci sono Inama, Pieropan, Ca' Rugate, Anselmi». E' consapevole che rischia di farsi dare del matto: «Lo facciano pure: io non sto più a questo gioco. Altro che cultura del vino: comandano solo i soldi. Io credo nelle piccole aziende che fanno l'eccellenza: sono più di trent'anni che lavoro all'estero con l'orgoglio di essere italiano. A questa maniera volgare di fare attività non ci sto più: volevo salire sul campanile, meglio stia qui. Non voglio arrendermi all'idea che il mondo continui a percorrere la sua strada senza sentire il peso di quel che può succedere a una persona». Le mail che arrivano dall'estero gli dicono di non mollare, «perchè l'amore per la tua terra lo comunichi assieme a quello per i suoi vini». Un segnale, però, lo danno.
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